Dove Campaign v. Axe

The Dove Campaign strives “to make real change in the way women and young girls perceive and embrace beauty.” The campaign’s most recent viral video, Onslaught, depicts the “beauty” advertising that young girls face while developing their self images.

Exhibit A: the ads by Axe.

However, Dove and Axe are owned by the same company — Unilever.

Can you say hypocrisy?

Hat tip: Katya’s Non-Profit Marketing Blog.