Luis Suarez’ Twitter Unfollowing Experiment

“What if Twitter decided to drop off the count of both followers and following? Would you still make use of it, like you are doing today? Imagine if Twitter decided get rid of that vanity metric, so that we would focus more on the conversations themselves, i.e. on topics, hashtags, events, etc., etc., do you think you would still be making use of Twitter and enjoy the overall experience as much as you are doing nowadays?” —Luis Suarez

Luis Suarez tried the interesting experiment of unfollowing everyone on Twitter and using Twitter lists instead. He documents what he learned in the process.

It’s interesting how ego plays such a big role in social media. I remember when I first removed visitor analytics. Would I still write if I didn’t know whether people visited? Would it matter?1

It’s tempting to try Luis’ experiment. What do you think?


  1. Unfortunately, web analytics has been replaced with email subscriber analytics. MailChimp dutifully informs me every time I get a new subscriber, or lose a subscriber, and my subscriber count.