Engineering Toys for Girls Kudos to GoldieBlox for their “disrupting the pink aisle” ad campaign. Our girls deserve better more than toy stores’ pink ghettos.1I wish Legos would bring back their “What it is is beautiful” ad. 1I wish Legos would bring back their “What it is is beautiful” ad. By Brent Logan Engineer. Lawyer. WordPress geek. Longboarder. Blood donor. Photographer. More about Brent. View all of Brent Logan's posts.